Loading ... Loading … TECHNOLOGY Kay Jewelers partners with Snapchat Kay Jewelers is showcasing its brand on Snapchat via enhanced reality.In a first for the precious jewelry classification, the merchant has actually introduced a customized “world lens”on Snapchat that prompts users to “try on” several Kay designs. The lens extends Snapchat’s popular face-altering filters to things in the real life through the Snapchat app and the mobile phone video camera, permitting users to explore the animated virtual things from all sides.Here’s how it works: In selfie mode, users can tap to try out 3 various sets of layered necklaces in rose, yellow or white gold. This lens incorporates the renowned Kay “kiss” through a secret prompt, and features Snapchat’s AR technology.When the camera is

turned to the back, world-facing view, users can play an interactive game to capture and stack falling rings and bracelets for the chance to see an enjoyable visual surprise at the end.

“We are always trying to find new ways to engage our audience and we are really thrilled to be introducing this first-to-market, customized Lens with Snapchat,” said Kim Kanary, VP, public relations and social media, Kay Jewelers. “We understand that consumers like to search and research jewelry choices digitally, however still value the chance to experience the physical try-on in shop. With this customized Lens we are able integrate those habits in a fun and interactive experience that our company believe users will really take pleasure in.”


Loading ... Loading … INNOVATION Report: All systems opt for Amazon in the land Down Under Amazon is releasing in Australia.The online giant signaled Australiansellers that they should be prepared to take orders as of Thursday, Nov. 23, inning accordance with Reuters. The brand-new operation provides Australian buyers the chance to purchase product locally, instead of location orders on Amazon’s Market– an international marketplace for third-party sellers.Currently, more than 1,000 Australian business sell their items on the platform. However, shoppers can wait up to 12 days to get product– and go through significant shipping charge, the report said.In addition to shipping merchandise from its new Australian warehouse, Amazon will continue hosting third-party retailers on its online marketplace.Polls< img src =https://www.chainstoreage.com/wp-content/plugins/wp-polls/images/loading.gif width=16 height=16 alt="Loading ..."title="Packing ...

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